PRESS RELEASE
New RVTraderOnline.com Breaks Weekly Visitor Record
Contact:
Jerald Motil
RV Trader Marketing
(757) 351-8640
jerald.motil@dominionenterprises.com
RV Trader, a division of Dominion Enterprises, announced today record-breaking traffic on RVTraderOnline.com during the week of Feb. 11.
RVTraderOnline.com hosted 206,722 visitors between Feb. 11 and Feb. 17, 2008—up more than 48% over the same week in 2007 - according to Omniture SiteCatalyst HBX.
"As our Web site traffic continues to set new records, the new site design continues to prove its value. We look forward to offering more and more consumers access to the Internet's largest database of recreational vehicles," said Tim Custer, general manager of Dominion Enterprises' RV brand. "Particularly in light of slowing RV shipments, according to the Recreation Vehicle Industry Association, RVTraderOnline.com's growth is a welcome sign that RV buyers are still looking to buy," continued Custer.
Upcoming improvements to RVTraderOnline.com include more exposure for RV dealers in the site's Behind the Wheel consumer e-newsletter and on the RV Insider Blog.
Re-launched in November 2007, the Web site offers RV dealers a completely redesigned Inventory Management Tool (IMT) and Instant Mobile Lead Alert. Also new for RV dealers is the Dealer Dashboard e-newsletter. Delivered directly to advertisers' inboxes every month, it offers tips on how to drive more business to the dealership and how to more effectively leverage the RVTraderOnline.com selling tools.
Three main buttons, "Find," "Sell" and "Research," take visitors directly to the information they seek. The "Find" button provides instant access to more than 81,000 RVs for sale - the Internet's largest database of recreational vehicles. The "Research" button offers additional information on everything from finance and insurance to RV parts and accessories.
About RVTraderOnline.com
RVTraderOnline.com, a division of Dominion Enterprises, is the largest database of recreational vehicles for sale online. Headquartered in Norfolk, Va., it is part of the Trader family of online vehicle classified advertising sites that includes BoatTrader.com, CycleTrader.com, AeroTrader.com, EquipmentTraderOnline.com and CommericalTruckTrader.com. For more information about RVTraderOnline.com, call toll-free 1-888-813-7304 or visit http://www.RVTraderOnline.com
About Dominion Enterprises
Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving recreation, employment, automotive, real estate, marine and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit www.DominionEnterprises.com
